What Apollo can do
Release planning
Build backward timelines from your release date
Suggest promotional milestones and content checkpoints
Recommend when to announce, tease and release
Content strategy
Generate caption ideas, hooks and post concepts
Suggest posting schedules, using your connected accounts if you've linked any
Brainstorm content themes that match your creative direction
Creative guidance
Read your vision board and each release's mood board
Reflect your identity and preferences back in its recommendations
Adapt suggestions to your genre, audience and goals
Generate reference images in chat. Your vision board and mood boards also have a Generate button.
Career questions
Answer strategy questions about touring, releases and growth
Help you prepare for meetings, interviews or pitches
Provide industry context and best practices
What Apollo cannot do
Apollo doesn't create your art
No lyrics, melodies, beats or music generation
Apollo can generate reference images; it doesn't make final artwork or videos.
Your creative work stays yours
Apollo doesn't access external platforms directly
Can't pull your Spotify streaming numbers automatically
Can't post to your social accounts for you
Works with what you share or connect inside Orphiq
Apollo doesn't make decisions for you
Gives recommendations, not commands
You choose what to follow, change or ignore
The final call is always yours
Your data stays yours
Apollo does not train on your personal data. The artist's Context, releases and your conversations are used only to give you better recommendations inside Orphiq. We don't sell your data or use it to improve models for other users.
Tip
The more you give Apollo, the better its suggestions get. Fill in the vision board, identity, goals and preferences in Context, and keep your releases in Music up to date. Apollo works best when it has the full picture.