What Apollo is
Apollo is an AI agent built for music strategy. It works across the creative and business sides of being an artist.
Think of Apollo as the strategist you wish you had. It works from your vision and your Context, remembers your past conversations, and tailors its advice to where you are and where you want to go.
The name comes from the Greek god of music and prophecy.
Where to find Apollo
Apollo is home: it's the first thing you see when you open a workspace. Type in the composer to start a conversation.
Not sure what to ask? Pick one of the Suggestions in the Apollo composer.
What Apollo can help with
Release planning
"Build a timeline for my single dropping March 15"
"What should I be doing 6 weeks before release?"
Content strategy
"Give me content ideas for this release"
"What should I post this week to build momentum?"
Creative direction
"Look at my vision board and tell me what you see"
"How does this release connect to my overall brand?"
Career decisions
"Should I release an EP or a series of singles?"
"Help me prepare for my meeting with this label"
Day-to-day guidance
"What should I focus on today?"
"I'm stuck. What's the next step for my release?"
What Apollo works from
The more you add, the more Apollo has to work from:
Vision board: your visual identity and aesthetic
Identity: why you make music, who it's for, what drives you
Goals: what you're working toward
Preferences: how you work, your tools, your content preferences
Releases (in Music): your releases, their mood boards, their stories
The first four live in Context. The more complete the artist's Context, the more personal Apollo's recommendations get. It's advice for you, not generic advice.
What Apollo doesn't do
Apollo is a strategist, not a creator:
Doesn't write your lyrics or music
Doesn't post to your socials
Doesn't make decisions for you
Apollo can generate reference images; it doesn't make final artwork or videos.
Your art stays yours. Apollo helps you get it into the world.
Try it now
Open Apollo and ask:
"What should I be working on right now?"
Apollo works from your releases and your Context and suggests a place to start.