🔮 What Apollo builds for you
When you ask for a release timeline, Apollo creates a plan that includes:
Pre-release milestones - When to announce, when to tease, when to ramp up
Content checkpoints - What to post and roughly when
Key deadlines - Artwork finalized, assets ready, pitch windows
Launch sequence - Release day and immediate follow-up
Apollo tailors this to your release based on:
Your project mood board and story
Your Context (content preferences, work rhythms)
How much time you have before release
Whether it's a single, EP, or album
💬 How to ask for a timeline
Start simple:
"Build a release timeline for [project name] dropping [date]"
Or be more specific:
"I'm releasing a single on April 15. Build me a 6-week rollout plan."
"Create a timeline for my EP. I want to start teasing 8 weeks out."
"What should I be doing each week leading up to my album release on June 1?"
Apollo will generate a timeline. From there, you can refine it.
🔄 Refining your timeline
The first timeline is a starting point. Push back, adjust, iterate:
"Make it shorter - I only have 3 weeks"
"Add more content checkpoints"
"I can't start promoting for 2 weeks - adjust the timeline"
"I don't want to do video content - give me alternatives"
"Focus more on the week of release"
Apollo remembers your project context, so each revision stays tailored to you.
📅 Don't have a release date yet?
Apollo can help you pick one:
"When should I release this single? I want at least 6 weeks to promote."
"What's a good release window for [genre] in Q2?"
"Help me figure out a release date based on my current progress"
Apollo will suggest timing based on your project status and standard release best practices.
📋 Example timeline (simplified)
For a single dropping in 6 weeks:
Week | Focus |
Week 1 | Finalize artwork, write announcement copy |
Week 2 | Soft tease - behind-the-scenes content |
Week 3 | Announce release date publicly |
Week 4 | Build anticipation - snippets, mood content |
Week 5 | Ramp up - countdown, pre-save push |
Week 6 | Release + launch day content + follow-up |
Your actual timeline will be more detailed and specific to your project.
🎯 Getting better timelines
The more Apollo knows, the better the timeline:
Complete your Mythos - Vision, Identity, Context all inform the plan
Fill in your project details - Mood board, story, release date
Tell Apollo your constraints - Budget, time, what you're willing to do
Apollo doesn't give you generic advice. It gives you a plan built around who you are and what you're releasing.
💡 Pro Tip
Ask Apollo to break the timeline into daily or weekly tasks:
"Turn this timeline into a weekly checklist I can follow"
"What should I do this week based on my release plan?"
This turns the big picture into actionable steps.