Haven't connected yet? See: How to connect TikTok and Instagram
📊 Where to find your insights
All you have to do is ask Apollo for an overview of your recent performance and key metrics.
🔮 What Orphiq tracks
Post performance
Views, likes, comments, shares for each video
Which posts are outperforming your average
Trends over time (are you growing, plateauing, or dipping?)
Audience engagement
What content types get the most interaction
Which posts spark conversation (comments) vs passive watching (views only)
Timing patterns
When your posts tend to perform best
Posting frequency and its correlation with engagement
💡 What the data tells you
Metric | What it means | What to do |
High views, low engagement | People scroll past but don't connect | Hook isn't landing - test different openings |
High comments | Content sparks conversation | Do more of this - it signals community |
Shares | People want others to see it | This content has reach potential - double down |
Consistent posting = growth | Algorithm rewards reliability | Build a posting rhythm you can maintain |
One post outperforms | Something resonated | Study it - what was different? |
🤖 How Apollo uses your insights
Apollo doesn't just show you data - it uses it to guide recommendations:
Content suggestions - Apollo prioritizes formats and themes that perform for you
Posting timing - When your audience is most active shapes Apollo's scheduling advice
Release planning - Apollo factors your social momentum into rollout strategy
Pattern recognition - Apollo notices what you might miss (e.g., "Your behind-the-scenes posts consistently outperform promotional ones")
You can also ask Apollo directly:
"What's working best on my TikTok right now?"
"Why do you think that post performed so well?"
"Based on my TikTok data, what should I post this week?"
📈 Making sense of your performance
A few principles:
Don't obsess over single posts. One viral video or one flop doesn't define your trajectory. Look at trends over 10-20 posts.
Engagement rate matters more than raw numbers. 500 views with 50 comments is often better than 5,000 views with 2 comments.
Consistency beats virality. Steady growth from reliable posting usually outperforms chasing trends you don't connect with.
Your audience tells you what they want. The data is feedback. If something resonates, they're asking for more of it.
⚠️ Data not showing up?
If your insights aren't appearing:
Make sure TikTok is connected (Context → Connected Platforms)
Give it a few hours after first connecting - data takes time to sync
Check that your TikTok account is public (private accounts have limited data access)
Still having issues? Chat with Lyra or see: TikTok connection troubleshooting
💡 Pro Tip
Ask Apollo to analyze your account and give you new directions to explore:
"Analyze my TikTok and give me content ideas to grow"
Apollo can spot patterns you might not notice when you're too close to the data.