How it works
When you're inside an artist's workspace, Apollo works from:
Their vision board: visual identity and aesthetic
Their identity: why they make music, who it's for
Their goals: what they're working toward
Their preferences: how they work, content preferences, tools
Their releases in Music: creative direction, strategy, tasks
Apollo shapes every recommendation around the artist's creative identity. You get advice for this artist, not generic advice.
Release planning
Help artists map out their next drop:
"Build a 6-week release timeline for [artist]'s upcoming single"
"What should [artist] prioritize in the 2 weeks before release?"
"Compare the rollout strategy for a single vs an EP for this artist"
"We only have 3 weeks before release. What's the minimum viable plan?"
For launch day, fill in the Release checks in the release's Strategy tab.
Content strategy
Get recommendations for what to post and when:
"What content should [artist] post this week?"
"Give me 5 content ideas that fit the mood board for their current release"
"What's working on their TikTok and what should they do more of?"
"Suggest content themes for the next month leading into release"
"They hate being on camera. What content formats would work for them?"
Apollo factors in their preferences from Context, so suggestions fit how they like to show up.
Meeting prep
Walk into artist meetings with clarity:
"Summarize where [artist] is in their release prep"
"What are the top 3 things we should discuss in our check-in?"
"Based on their progress, what's the biggest risk to this release?"
"Generate talking points for our quarterly planning session"
"What questions should I ask to understand their creative direction better?"
Roster insights (for multi-artist teams)
If you manage multiple artists, use Apollo in each workspace:
"How does this artist's release timeline compare to best practices?"
"What's unique about this artist's positioning that we should lean into?"
"Where is this artist underinvesting in their career?"
"What opportunities is this artist not seeing?"
Switch workspaces from the workspace switcher in the sidebar. In each workspace, Apollo works from that artist's own Context.
Market research and opportunities
Explore strategic angles:
"What brands might be a good partnership fit for this artist?"
"What sync or licensing opportunities align with their sound?"
"How could this artist break into the UK market?"
"What collaborations would make sense given their aesthetic?"
"What's an unexpected angle for this release that fits their identity?"
Apollo works from the artist's Context to suggest opportunities that make sense for them, not generic industry plays.
Helping artists articulate their vision
Sometimes artists know what they want but struggle to express it:
"Based on their mood board, how would you describe their visual direction?"
"Help me write a one-paragraph artist bio based on their identity"
"What's the core emotion this release is trying to convey?"
"How should we pitch this artist to DSPs?"
Apollo can translate what's in the workspace into language you can use externally.
Remember: Apollo reflects the artist
Apollo's recommendations are grounded in what the artist has shared. If the artist's Context is thin, Apollo has less to work with.
If recommendations feel generic:
Check whether the artist has filled in their vision board, identity, goals and preferences in Context
Ask them to fill in more details or update anything out of date
The richer their Context, the better Apollo serves both of you
Tip
Start your week by asking Apollo, in each artist's workspace:
"What should I focus on with [artist] this week?"
It's a fast way to get oriented without digging through each workspace by hand.